Our ongoing relationship with the Healthy Development Services (HDS) and The American Academy of Pediatrics California Chapter Three (AAP-CA3) continues to grow. AAP-CA3 provides countywide coordination and support to the First 5 Commission of San Diego’s Healthy Development Services (HDS) project. Our latest engagement? To design a presentation package for AAP-CA3 organizational information and grant proposals. The custom presentation folder has set a new tone for AAP-CA3, providing a visual edge over its competitors. Using the existing AAP logo and identity guidelines, we remained true to their image yet pushed the design towards something unique and memorable. It was so well received, they asked us to update their business card to reflect the new folder design.