Design : Innersection

When Cynthia Heimbold, founder and president of Innersection, wanted to create a visual identity for her new business, she wanted a look that evoked a lifestyle, not just a store. Innersection offers the discerning consumer custom-designed furniture made by designers and artists hand-selected by Heimbold for their talent.

Our logo development was driven by the contemporary store location in Los Angeles and the company name. Staying true to the idea of a lifestyle brand we created a unique logo mark representing a street intersection as well as a visual identity system, product brochure and temporary webpage.