Design : Stone Yard, Inc.

Manufacturing cast-stone furnishings is a full-time job. Add in custom design, retail customers, interior designers, contractors, and dealer requirements and you have a business that runs 24 hours a day, 365 days a year. When president and founder Mitchell Brean asked encompus to assist in the expansion of its marketing efforts, Stone Yard had just expanded its product line to include many contemporary and custom pieces.

Our job was to capture and present the new works in a way that showcased their contemporary nature and novel carving and fabrication techniques. In addition to handling all art direction of product photography, we also devised a modular solution for the product catalog that allowed for easy future expansion and use by its designers and dealers. The imagery we shot for the catalog was later translated to a direct mail marketing campaign.