Client : Easton Sports

encompus teamed up with San Diego advertising agency Bulldog Drummond to develop and produce Easton’s 2005 Hockey Catalog. encompus’ responsibilities for the project included product photography, art direction, concept development and design, multiple language layout, and print production of the 84-page catalog. The creative direction followed the client initiative: promote Easton’s state-of-the-art carbon-fiber technology to its loyal following of professional and recreational hockey players.

The final creative included custom illustrations, color palate development, information architecture (charts & graphs), and typographical guidelines. Additionally, encompus provided graphics for the dealer binders and trade-show booth to maintain visual consistency of the brand.