Client : The Geary Companies

From the Las Vegas strip to the San Diego shore, the expansion of The Geary Companies has made its mark. For this project, encompus had the pleasure of working with Geary Advertising greats Mike Geary and Jim McKusick, as well as Geary Interactive gurus Andreas Roell and John McKusick. With this many creative minds collaborating on a project, it was a sure bet that we would develop a killer strategic plan for blending these two distinct personalities and disciplines.

Geary Company Advertising’s rich and compelling history includes such notable highlights as providing promotional support for The Rat Pack to advertising campaigns developed for the launch Star Trek ‘The Experience,’ Add in Geary Interactive’s fresh approach to online marketing, web development, and eCommerce, and we had ample material to build a sustainable visual and verbal presentation packaged under one name.

Using Geary Company Advertising founder Richard Geary’s signature as a hallmark, we gave these agencies one consistent voice while maintaining a distinct visual identity for each. Our final deliverables included a visual identity system, custom illustrations, two corporate brochures with capability literature inserts, and a presentation packet that carries all items and a DVD of TV commercial spots.