Interactive : Los Angeles Foundation on Aging

Los Angeles Foundation on Aging (LAFA) came to encompus with a mission—to improve the quality of life for older adults and their families within the city of Los Angeles. Our mandate was clear: give visual expression to this worthy goal. Executive director Laura Trejo and LAFA Coordinator Erin Westphal provided the market research, logistical requirements, and organization support to lay the groundwork for a strong rebranding of this important not-for-profit.

For LAFA, encompus designed and developed a unique logo and visual identity system, color palette, typographical guidelines, and a fully-integrated website providing visitors detailed information about the organization and online donation opportunities.