Interactive : Well~Heeled

Well-Heeled, Inc., a premium San Diego salon and spa, came to encompus for help launching the website for this exciting new start-up in downtown San Diego’s prestigious Hard Rock Hotel. The first thing we did was create an integrated eCommerce website showcasing spa services and grooming tips, and providing consumers with product sales and purchase options. While the space was under construction we finalized the website, brochure, presentation package, gift certificate and thank you card, exterior signage, and assisted with interior space planning. Our final step was to launch an e-newsletter and advertising campaign to generate local buzz for the anticipated grand opening. In our collaborative process, our team developed for Well-Heeled a simple but powerful brand message: ‘It’s all in the Details’.