Client : Optimal Nutrition, Inc.

Optimal Nutrition, Inc. (ONI) specializes in the production and delivery of customized organic meal plans, hydration technology, and organic meal replacement bars. encompus was brought in to launch this new company by ONI president Michelle Weinstein. Inspired by ONI’s result-driven approach to a balanced lifestyle, encompus executed an equally balanced approach to its identity and brand development. Our bold graphics logo and message of ‘Fresh + Organic + Custom’ reflects a strategy designed to appeal to ONI’s athletic and health-minded clientele.

For ONI, encompus created a logo and visual identity system, color palates, typographical guidelines, product packaging, sales collateral, advertisements, coupons, and a fully-integrated website.