Client : Well~Heeled, Inc.

Mario Vigil, founder and CEO of Well-Heeled, Inc., a premium San Diego salon and spa, came to encompus to launch this exciting start-up. The driving concept; a premium salon and spa for the sophisticated male. In our collaborative process, Mario and our team developed a simple but powerful brand message: ‘It’s all in the Details’. It was essential to have both a clear message and visual identity to guide the multitude of materials we would develop as the salon gained momentum to open its doors. Once a brand message and value statement were crafted, we created a timeless visual experience around the benefits of relaxation and taking care of yourself.

The first step was to create a logo and visual identity system. Next was the development of an integrated eCommerce website showcasing spa services, grooming tips, and consumer product sales and purchases. While the space was under construction we finalized the brochure, presentation package, gift certificate and thank you card, exterior signage, and assisted with interior space planning. Our final step was to launch an e-newsletter and advertising campaign to generate local buzz for the anticipated grand opening.